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Meet Asetek

According to Asetek, tools are only part of the equation.

As electronics become more complex, tools remain just one piece of the puzzle.
Access to the right expertise can be the difference between getting stuck in the tools — or maintaining momentum in development.

At Asetek, the hardware team has chosen to work with Cadence tools and Nordcad as their local partner.

In the video, hardware engineer Peter explains how the combination of local expertise, fast technical support, and targeted training makes a tangible difference in their day-to-day development work.

Three things that make a difference for Asetek

Local expertise in the tools

Nordcad acts as a technical partner with deep knowledge of the tools, providing guidance when new challenges arise.

Fast support when issues occur

When development comes to a halt, Nordcad’s technical specialists can quickly analyze the problem and help find a solution.

Training that builds competence

Targeted training enables the team to become more self-sufficient and better equipped to handle complex projects.

Local expertise and fast support in practice

With Nordcad as a partner, Asetek doesn’t just gain access to a support line — they have direct contact with specialists who understand both the tools and Asetek’s workflows.

In practice, this means:

  • When a layout becomes problematic, they can call and get immediate help instead of waiting days for a generic response.
  • If a component suddenly changes in the database, our engineers provide concrete suggestions for adjustments so the design can stay on schedule.
  • For complex signal integrity challenges, our experts can propose tailored solutions that align with Asetek’s existing design principles.

The difference from a traditional support experience is clear: instead of long wait times and general answers, Asetek gets fast, precise solutions and guidance that can be applied directly to the current project.

Building competence through targeted training

Training at Nordcad goes far beyond basic introductions. Asetek’s engineers work through the entire workflow — from schematic design to PCB layout — including the underlying systems and processes.

In concrete terms, this means the team:

  • Speaks the same “language” as support and can describe issues precisely
  • Can resolve smaller issues independently without waiting for help
  • Gains confidence in complex tasks and can take on more advanced design challenges

The result is that increased competence translates directly into shorter development cycles, fewer errors, and more efficient internal collaboration.

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